The traditional Japanese jock strap for adult males, made from a length of cotton. Before World War II, the fundoshi was the main form of underwear for Japanese adult males. However it fell out of use quickly after the war with the introduction of new underwear to the Japanese market, such as briefs and trunks. Nowadays, the fundoshi is mainly used not as underwear but as festival (matsuri) clothing at Hadaka Matsuri or, sometimes, as swimwear or fetish wear during male shibari sessions. Big hairy bear Jo models the traditional Japanese jockstrap, fundoshi, proudly displaying his rather godly arse, those beautiful hairy cheeks.